Audio advertising
A clear message, made for listening.
Radio spots, streaming-audio ads or audio-podcast sponsorships, scoped separately by outlet and inventory. Audio-only distribution does not include a video episode, screen placement or automatic multi-channel bundle.
Catalog minimum: 1 day. Actual dates, hours and availability need review.
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Ideal uses to consider
- A named radio station spot enquiry
- A streaming-audio inventory request
- A disclosed audio-podcast host-read sponsorship
These are possible use cases, not suitability or performance guarantees.
Your brief checklist
- Radio station, streaming service or audio-podcast URL, publisher contact and target market
- Recorded spot or host-read, duration, language, script, voice and music rights
- Dates, time zone, dayparts or episode, spot count, budget, disclosure and reporting needs
Also include your goal, audience, budget range, contact details and any flexibility. Artwork and file handoff are coordinated with the team.
Your audio advertising guide,
step by step.
Select an audio outlet and ad type
Specify radio, streaming audio or audio podcast and identify the station, service or show. Enter the target market as request location and outlet details in preferences or notes; do not assume all three channels are included.
Check publisher and recording permissions
Manually review publisher and platform inventory rights, voice and music licenses, script claims, talent consent, broadcast restrictions and sponsorship disclosure. Street permissions do not authorize audio distribution.
Agree the spot or host-read schedule
Confirm production, script approval, recorded spot versus host-read, duration, dayparts or episode placement, insertion and retention terms, reporting window and make-goods. Each outlet needs a scoped quote.
Review audio delivery records honestly
After acceptance, confirmed payment and current clearance, review agreed airchecks or recordings, episode timestamps, outlet logs and publisher reports. Downloads, ad starts and estimated listeners are different metrics, not independently verified reach.
What a starting point could look like
Concept brief: a neighborhood service requests one disclosed host-read in a named audio podcast. The outlet, script, rights and evidence terms need review; radio and streaming spots would be separate scope.
Generic example only. No supplier, property, result, price or availability is confirmed.
A few good questions.
Is radio, streaming and podcast delivery bundled?
No. Choose the outlet and ad type. Each station, service or podcast has separate inventory, rights, schedules and evidence requirements.
Do downloads prove that people heard the ad?
No. Downloads, streams, starts and estimated listeners have different definitions. Reports must retain publisher source, methodology and time window; none is an independently verified unique audience guarantee.
Start with a brief.
Not a commitment to launch.
A request describes what you want. A quote sets out a reviewed proposal. Quote acceptance, payment confirmation and current clearance are separate gates before campaign conversion and delivery.